Before companies can pick what social media tools to use for their marketing campaigns, it would be to their best interest to consult with social media marketers beforehand. A Seattle social media marketing firm like OnPage1.net offers not only social media solutions but also other tools like search engine optimization (SEO) and smartphone app solutions—techniques that not all CEOs may even be aware of.
Social media is dynamic and more fickle than most people believe. For example, despite Facebook’s popularity, some marketing experts consider YouTube to be the most effective social media site at the moment. In fact, a survey of 3,000 marketers revealed that 69 percent of companies dedicated their marketing budgets in 2013 to improving their YouTube presence. Therefore, it’s unsurprising to learn that more than 90 percent of today’s social media marketing queries had to do with the most effective social media tactic for this year and the next.