We live in a constantly shifting and evolving world, where today's hottest trends become passe in a matter of weeks. This is especially true of search engine optimization (SEO) for popular search engine sites like Google, and affecting SEO further is Google's own Google+ platform. An article by Marcy Kennedy for JaneFriedman.com points out why you and your social media consultant in Seattle (and other cities) should be interested in it.
This means Google+ is relative virgin territory compared to Facebook, which currently has over one billion users. On such major platforms (where many other businesses have already established themselves), it's easy for your target audience to miss your message. That's why you'll want less competition to ensure that you will attract potential customers to your brand.